Matchflow is a double market that predicts what will be the first scoring action of the game and who will win the game.  
There are 7 options for every game:
For example, if Barcelona is playing with Real Madrid, the match flow markets will be:

Match flow for match between Real Madrid and Barcelona

1. Barcelona verses Real Madrid. HOME TEAM SCORES FIRST AND WINS
2. Barcelona verses Real Madrid. HOME TEAM SCORES FIRST AND AWAY WINS
3.      Barcelona verses Real Madrid    HOME TEAM SCORES FIRST AND DRAW
4. Barcelona verses Real Madrid.  AWAY TEAM SCORES FIRST AND WINS

Barcelona verses Real Madrid. AWAY TEAM SCORES FIRST AND HOME WINS
6. Barcelona verses Real Madrid.  AWAY TEAM SCORES FIRST AND DRAW
7. Barcelona verses Real Madrid. 

Matchflow market options you can choose.

Therefore the punter has all the options of which team will

score first, and which team will then go on to win the game.
Please note this is a 90 minute market, and does not include Extra Time or Penalties taken after the final whistle.
If there are no goals in the game then the winning option will be NO GOAL.
To find this market on the  betKing website’s or mobile app, look for the match and scroll to the MATCH FLOW market.
Another example

This bet-type is a combination of the Match Result and First Team to Score markets.

Matchflow between Arsenal and any team

For example – “Arsenal scores first and Draw” means that Arsenal’s scores the first goal and the match ends in a Draw. “Arsenal scores first and Arsenal” means that Arsenal scores the first goal and Arsenal win the match.

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