The sports retailer made more than $3 billion in revenue last year. It may be far from eclipsing Nike’s global empire, but it continues togrow and sign major deals with impressive athletes, like Stephen Curry and Jordan Spieth.
American Eagle implemented new techniques to help its business after comparable salesdecreased by 5% in fiscal 2014. It launched a one-size-fits-all brand called Don’t Ask Why to connect with more of a teen audience.
This iconic American brand recently celebrated its 30th anniversary, and it definitely hasn’t lost its luster. The company reported a fourth consecutive earnings beat in the most recent fiscal quarter. Revenues increased 3%, and earnings per share grew 20%, according to an earnings call.
Michael Kors, like Coach, is affected by millennials’ gravitation away from luxury brands. Michael Kors’ decline is affecting large department stores like Macy’s; many believe the brand’s time has passed because it got too popular, and it’sname no longer holds the same value.
Although Gap’s revenue lends the company a high ranking on this list, the brand is in major trouble. It’s closing many stores and firing a large number of employees; sales have even declined for 13 straight months. Some credit the company’s decline to its struggle to capitalize on its key products, while others believe its’ Instagram and other social media presences are to blame.
3. Old Navy
Annual revenue: $6.6 billion
Old Navy is currentlydoing better than its parent brand, the Gap. It has lower prices and tends to stay on brand, targeting the right consumers with affordable styles.
Nike is the most successful and recognizable sports brand in the world. It recently closed a deal rumored to be worth roughly $1 billion to become the official uniform and apparel provider for the NBA.