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The NBA and WNBA have announced a multi-year partnership with ServiceNow, a provider of cloud-based IT software services. ServiceNow has been named the official workflow partner of the NBA and WNBA.

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Both leagues began using ServiceNow earlier this year when the NBnA restarted its season in Orlando and the WNBA commenced play in Bradenton, Fla. ServiceNow’s digital workflows processed onboarding and health screening documents for more than 2,600 employees and guests working inside both leagues’ respective bubbles amid the pandemic. 

“ServiceNow provided critically-important resources to help us safeguard the health and well-being of everyone on the NBA and WNBA campuses,” NBA commissioner Adam Silver said in a press release. “We look forward to building on our partnership and working together to ensure our organization is well-positioned for whatever lies ahead.”MLB Looking at NLCS, World Series As Trial for Bringing Fans Back in 2021 By Andrew Cohen October 12, 2020

Paying fans will enter an MLB stadium for the first time this year at tonight’s Game 1 of the NLCS between the Los Angeles Dodgers and Atlanta Braves at Globe Life Field in Arlington, Texas.

The venue will admit up 11,500 fans for all NLCS and World Series games, which MLB hopes will serve as something of a case study before trying to bring fans back across ballparks next season, as Bryan Seeley, MLB’s senior VP of investigations, compliance, and security, explained to Yahoo Sports:

“I think the real impetus here is actually to show that we can hold events safely, to put in protocols and execute those protocols and kind of demonstrate that we can bring a limited number of fans back as a prelude to hopefully doing that in more places next year, which is obviously extremely important to our business model.”

Stadium security at Globe Life Field will enforce a “three-strike” policy regarding face masks, with fans receiving two warnings before an ejection. MLB is requiring mandatory mask use for fans except when actively eating or drinking at their ticketed seats.Hyperice Valued at $700M After NBA, NFL Investments By Andrew Cohen October 9, 2020

Hyperice, which makes therapeutic devices for athletes, claims to be worth $700 million after raising $47.8 million in its latest funding round. The NBA, 32 Equity, and OneTeam all contributed to the round. 32 Equity is the investment arm of the NFL; OneTeam was co-founded by the NFLPA and MLBPA.

A number of star athletes also contributed to Hyperice’s latest round, including Naomi Osaka, Patrick Mahomes, Anthony Davis, Chris Paul, Russell Westbrook, J.J. Watt, Kelly Slater, Rickie Fowler, Jarvis Landry, Christian McCaffrey, Ja Morant, Ben Simmons, Fernando Tatís Jr, Trae Young, Seth Curry and DeAndre Jordan.

Hyperice has also become the official recovery technology partner of the NBA and UFC.  The company says its new funding will be used to continue developing its connected fitness platform HyperSmart, which analyzes a user’s wearable data from apps such as Apple Health and Strava to recommend workout routines. Verizon and Cisco Partner for 5G Stadium Development By Joe Lemire October 8, 2020

Verizon and Cisco announced Wednesday that the two tech giants are collaborating on 5G and mobile edge computing (MEC) solutions to help sports venues with the safety, security and experience of fans.

The partnership will combine the network speed of Verizon 5G with the ultra-low latency of its 5G Edge MEC technology, as well as Cisco DNA Spaces, for secure location analytics and other Cisco connected stadium tools.

Among the potential use cases are the estimation of wait times at entry gates, restrooms and concession stands, the identification of high crowd density areas, and the real-time updates of digital signage to alleviate bottlenecks and help maintain social distancing.

Verizon has promoted its new 5G network through recent distribution partnerships with the NHL as well as esports teams Dignitas and FaZe Clan. Cisco has recently completed projects with golf’s U.S. Open and MLB’s Los Angeles Dodgers.HearMeCheer to Bring Fan Noise to Ole Miss Home Games By Jen Booton October 8, 2020

Ole Miss has partnered with the real-time audio broadcasting app HearMeCheer to pump fan noise into the school’s football stadium during home games. Vaught-Hemingway Stadium is admitting roughly 16,000 fans to Ole Miss home games because coronavirus restrictions cap the stadium at 25% capacity.

The app, which collects live fan noise and streams it into live sports TV broadcasts, will debut with the Rebels this Saturday during their second home game of the season (against Alabama). 

HearMeCheer’s patented technology automatically collects microphone data from fans at home, then sends that data to its servers where sounds are compiled into a single audio stream that can be played live on the broadcast or in the stadium. 

“Our hope is that fans who can’t attend in-person will utilize this unique offering from the comfort of their own home to cheer on the Rebels and help us create a home-field advantage for our student-athletes,” Ole Miss assistant athletic director Paris Buchanan said in a statement.Packers Decide Lambeau Field Will Be Cashless When Fans Return By Andrew Cohen October 8, 2020

The Green Bay Packers announced that Lambeau Field and its nearby Titletown entertainment district will no longer accept cash. The transition comes as fans remain indefinitely prohibited from attending Packers home games due to rising COVID-19 infection rates in Wisconsin.

“Originally planned to take place over the next few seasons, the transition to cashless points of sale was expedited in order for the Packers to introduce it this year as the COVID-19 pandemic continues,” the Packers said in a press release.

Fans will be able to pay using credit or debit cards, or mobile payment apps such as Mastercard Nearby, Apple Pay and Google Pay. Conversion stations at Lambeau Field and Titletown will allow fans to exchange cash for payment cards worth up to $500, which can be used anywhere Mastercard is accepted

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